Skip to main content Skip to main navigation menu Skip to site footer

Affirmatively Reading Post-consumerism

Distributed Participatory Creativity and Creative Destruction of the Malled Metropolitan Centres of Auckland, New Zealand, during COVID-19 Lockdown

Abstract

The impact of the progressive spatial financialisation of contemporary on the centres of public life has involved the privatisation of a relevant portion of their social, cultural, political and economic nodes and their polarisation into the private precincts of integrated shopping and entertainment enclosures. This dispossession and dislocation have increased spatial inequality and atomised the networks of local communities. A recent occurrence of creative destruction presided by the inexorable logics of capital reproduction has hit the paradigm that informed these enclosure. The production of the ultimate model of these centres, here defined as ultra-modern centres with totalising superlative simulated civicness, has intimately combined consumption with production in what Ritzer calls prosumption. I submit that the novel prosumer has become a primary actor of dynamic choral practices of semi-complicit participatory consumption that originate counterspatial associative assemblages by articulating three novel digitally augmented phenomena: networked translocalisation, multiassociative-metastable transduction, and desiring-resistant transgression. To validate this hypothesis I set out an observational analysis of grassroots social networks of digital spatialities emplaced in the malled urban centres of Auckland, New Zealand during COVID-19 lockdown, a period of outright access negation to the physical centres of public relational life. Empirical findings not only provided evidence of the formation, high resilience and independence of the novel emplaced translocal networks, but also documented their explicit redistribution of orders of ownership and belonging, and their assertive reappropriation and reassociation of commoning spatialities. The found effectiveness of these assemblages in breaching of the fundamental rule of non-response of dominant powers controlling the places of superlative abstract civicness, deconstructing the dominant spatial logics of the simulative infrastructure that inhibit the elaboration of sign values that affirm the right to identification, and supplementing the post-consumerist use-exchange value amalgamation that sustains the commodity fetishism mechanism of these civic simulacra underpins my critical affirmative interpretation of the post-consumerist condition.

Published:
Pages:207 to 226
Section: Systems
How to Cite
Manfredini, M. (2020) “Affirmatively Reading Post-consumerism”, The Journal of Public Space, 5(3), pp. 207-226. doi: https://doi.org/10.32891/jps.v5i3.1392.

References

Arendt, H. (1958). The human condition. University of Chicago.

Baudrillard, J. (1994). Simulacra and simulation. University of Michigan.

Bueno, A., Chalermtip, T., & Manfredini, M. (2019). Digital space analysis. https://cpb-ap-se2.wpmucdn.com/blogs.auckland.ac.nz/dist/b/596/files/2019/08/1.3.1-Digital-Space-Analysis-Sylvia-Park-Instagram-SMALL-IMGs.pdf.

Butler, S. (1872). Erewhon, or, Over the range. Trübner and Ballantyne.

Cartier, C., Castells, M., & Qiu, J. L. (2005). The information have-less: Inequality, mobility, and translocal networks in Chinese cities. Studies in Comparative International Development, 40(2), 9–34. https://doi.org/10.1007/BF02686292
de Jong, A., & Schuilenburg, M. (2006). Mediapolis: Popular Culture and the City. 010 Publishers.

Deleuze, G., & Guattari, F. (1987). A thousand plateaus: Capitalism and schizophrenia. University of Minnesota Press.

Eco, U. (1986). Travels in hyperreality. Harcourt Brace Jovanovich.

Ferrell, J. (2011). For a ruthless cultural criticism of everything existing. In J. Ferrell & K. Hayward (Eds.), Cultural Criminology: Theories of Crime (pp. 558–567). Routledge.

Ferrell, J. (2013). Cultural Criminology and the Politics of Meaning. Critical Criminology, 21(3), 257–271. https://doi.org/10.1007/s10612-013-9186-3.

Foucault, M. (2008). Of other spaces. In M. Dehaene & L. DE Cauter (Eds.), Heterotopia and the city: Public space in a postcivil society (pp. 13–30). Routledge.

French, S., Leyshon, A., & Wainwright, T. (2011). Financializing space, spacing financialization. Progress in Human Geography, 35(6), 798–819.

Goss, J. (1993). The “Magic of the Mall”: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment. Annals of the Association of American Geographers, 83(1), 18–47.

Group, K. (n.d.). Sylvia PArk. Retrieved March 8, 2021, from https://www.kiwiproperty.com/corporate/property/sylvia-park/
Guattari, F. (2006). The Anti-Oedipus Papers. In Interpretation A Journal Of Bible And Theology. Semiotext(e).

Hardt, M., & Negri, A. (2009). Commonwealth. Harvard University Press.

Harvey, D. (2006). Paris: capital of modernity. Routledge.

Harvey, D. (2007). Neoliberalism as creative destruction. Annals of the American Academy of Political and Social Science, 610(1), 21–44. https://doi.org/10.1177/0002716206296780.

Harvey, D. (2012). Spaces of capital: Towards a critical geography. Taylor and Francis.

Harvey, D. (2018). Universal alienation. Journal for Cultural Research, 22(2), 137–150. https://doi.org/10.1080/14797585.2018.1461350.

Harvey, D. (2019). Rebel cities: from the right to the city to the urban revolution. Verso.

Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the Customer Experience Through New Technologies. Journal of Interactive Marketing, 51, 57–71. https://doi.org/10.1016/j.intmar.2020.04.001.

Hubbard, P. (2004). Revenge and injustice in the neoliberal city: Uncovering masculinist agendas. Antipode, 36(4), 665–689.

Kazig, R., Masson, D., & Thomas, R. (2016). Atmospheres and mobility. Mobile Culture Studies - The Journal, 3, 7–20.

MacKenzie, A. (2006). Transductions: Bodies and machines at speed. Continuum.

Manfredini, M. (n.d.). Envisioning urban commons as civic assemblages in the digitally augmented city. A critical urbanism exploration of Counterhegemonic Individuation in the Age of Networked translocalism, multiassociative transduction and recombinant transculturalism (A. Taufen & Y. Yang (eds.)). Routledge.

Manfredini, M. (2017). The augmented meta-public space: Interpreting emerging transductive territories in enhanced centres of consumption. The Journal of Public Space, 2(3), 111–128.

Manfredini, M. (2019a). Envisioning atmospheres of spectacle and activism. Utopia and critical urbanism instruments for the reclamation of the fragmented territories of the WALL and the MALL. The Journal of Public Space, 4(4), 83–108.

Manfredini, M. (2019b). Simulation, control and desire: Urban commons and semi-public space resilience in the age of augmented transductive territorial production. The Journal of Public Space, 4(2), 179–198.

Manfredini, M., & Jenner, R. (2015). The Virtual Public Thing: de-re-territorialisations of public space through shopping in Auckland’s urban space. Interstices: Journal of Architecture and Related Arts, 16, 70–82. https://doi.org/10.24135/ijara.v0i0.493.

Manfredini, M., Reeves, D., & Kiddle, R. (2019). Give Us Space: Improving community well-being by enhancing performance and communication of semi-public space in the evolving public realm. https://www.drh.nz/labs/urban-relational-informatics/.

Manfredini, M., Tian, X., & Jenner, R. (2017). “Transductive urbanism” A method for the analysis of the relational infrastructure of malled metropolitan centres in Auckland, New Zealand. Athens Journal of Architecture, 3(4), 411–440.

Miklitsch, R. (1998). From Hegel to Madonna: Towards a general economy of commodity fetishism. State University of New York Press.

Miles, S. (2012). The neoliberal city and the pro-active complicity of the citizen consumer. Journal of Consumer Culture, 12(2), 216–230.

Milgram, P., Takemura, H., Utsumi, A., & Kishino, F. (1995). Augmented reality: A class of displays on the reality-virtuality continuum. Telemanipulator and Telepresence Technologies. https://doi.org/10.1117/12.197321.

Ministry of Health Manatū Hauora. (2020a). Covid-19 - Current cases. https://www.health.govt.nz/our-work/diseases-and-conditions/covid-19-novel-coronavirus/covid-19-current-situation/covid-19-current-cases#probable.

Ministry of Health Manatū Hauora. (2020b). COVID-19 (novel coronavirus). https://www.health.govt.nz/our-work/diseases-and-conditions/covid-19-novel-coronavirus.

Ministry of Health Manatū Hauora. (2020c). Section 70(1)(f) Health Act Order (COVID-19 Alert Level 4) 24/03/2020. https://covid19.govt.nz/assets/resources/legislation-and-key-documents/COVID-19-Section-701f-Notice-to-all-persons-in-New-Zealand-3-April-2020.PDF.

Mouffe, C. (1999). Deliberative democracy or agonistic pluralism? Social Research, 6(3), 745–758.

OECD. (2020). Organisation for Economic Co-operation and Development: Informality and social protection in the time of COVID-19. Governing Board Thematic Session on COVID-19 & social resilience. http://www.oecd.org/dev/HLM-Thematic-note-Informality-social-protection-post-COVID-19.pdf.

Pine, B. J., & Gilmore, J. H. (2011). The experience economy. Harvard Business Review Press.

Ritzer, G. (2014). Prosumption: Evolution, revolution, or eternal return of the same? Journal of Consumer Culture, 14(1), 3–24.

Ritzer, G., & Degli Espositi, P. (2020). Creative destruction and cultural lag in the digital age. Sociology Between the Gaps: Forgotten and Neglected Topics, 5. https://digitalcommons.providence.edu/sbg/vol5/iss1/5.

Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption. Journal of Consumer Culture, 10(1), 13–36.

Ritzer, G., & Lair, C. (2007). Outsourcing: Globalization and Beyond. In G. Ritzer (Ed.), The Blackwell Companion to Globalization (pp. 307–329). Blackwell.

Shane, G. (2005). Recombinant urbanism: Conceptual modeling in architecture, urban design, and city theory. Wiley.

Sloane, M. (2020). Inequality in the digital pandemic. Social Science Research Council, Insights Form the Social Sciences. https://items.ssrc.org/covid-19-and-the-social-sciences/society-after-pandemic/inequality-in-the-digital-pandemic/.

Statcounter, G. S. (2020). Social media stats New Zealand. https://gs.statcounter.com/social-media-stats/all/new-zealand.

Stats NZ Tatauranga Aotearoa. (2020). Earnings for people in paid employment by region, sex, age groups and ethnic groups. http://nzdotstat.stats.govt.nz/wbos/Index.aspx?DataSetCode=TABLECODE7471#.

Tan, L. (2020). Covid 19 coronavirus: Auckland Night Markets to start delivery operations at level 3. https://www.nzherald.co.nz/nz/covid-19-coronavirus-auckland-night-markets-to-start-delivery-operations-at-level-3/YMDUO6L2XYX6ENP7IVVY6SDJFE/.

Terruhn, J. (2020). Urban diversity and inequality in Auckland. In R. Simon-Kumar, F. Collins, & W. Friesen (Eds.), Intersections of Inequality, Migration and Diversification. Mobility & Politics (pp. 131–151). Palgrave Pivot.

The Treasury Te Tai Ōhanga. (2020). The Treasury Te Tai Ōhanga. https://treasury.govt.nz/sites/default/files/2020-05/covid-19-econ-dashboard-29may2020.pdf.

URIL. (n.d.). Urban Relational Informatics Lab. Retrieved March 8, 2021, from https://www.drh.nz/labs/urban-relational-informatics/.

Voyce, M. (2006). Shopping malls in Australia: The end of public space and the rise of “consumerist citizenship”? Journal of Sociology, 42(3), 269–286. https://doi.org/10.1177/1440783306066727.

WHO. (2020). New Zealand takes early and hard action to tackle COVID-19. World Health Organisatoin - Western Pacific. https://www.who.int/westernpacific/news/feature-stories/detail/new-zealand-takes-early-and-hard-action-to-tackle-covid-19.

Wilson, N., Boyd, M., Teng, A., & Blakely, T. (2018). A century of health inequalities in NZ—New data. https://blogs.otago.ac.nz/pubhealthexpert/2018/03/26/a-century-of-health-inequalities-in-nz-new-data/.
Open Access Journal
ISSN 2206-9658